Creating visual distinctiveness within a family

Cedar has always been on a constant evolutionary path – embracing change with enthusiasm is something that is part of who we are. Our updated brand identity is part of that evolution. I am particularly pleased that we will be bringing our long-held values to the fore. They unite ‘Cedar people’ and are the very core of not just what we do, but how we do it.

We were able to tap into real experience that made the project work extremely smoothly and, by being independent, the results were seen as objective and impartial, which gave them added credibility with directors and employees alike. We respected Alasdair’s input and yet it was still very much a company-led initiative which made it a powerful combination for carrying out effective change at a critical time for the business.

The Triland Metals re-brand was approached both pragmatically and creatively. Stuart’s ability to deliver on all stages of the re-brand, from logo creation to website design was particularly impressive in managing a seamless transition from old to new.

The findings were crystal clear and helped us define the way forward: three core values and a set of recommendations for engaging staff with them. We are now working with the team to engage leaders, managers and colleagues in our vision and values. We received high quality advice, excellent project management and on time and on budget delivery.

Philip worked closely with me and my team to establish the awards programme – from core principles to the entry procedure, judging process and awards ceremony. He was able to span strategy and detailed implementation with ease and was a valuable consulting member of my team over a number of years. The awards are now a key part of Syngenta's internal engagement programme and have played an important role in recognising outstanding performance by teams around the world.

Philip provided his time pro bono to help develop this important new programme for Design Council. Initially he led and guided the internal team, bringing in outside experts to assist us when needed. Later on, he helped us develop a suite of promotional materials and to form a special working relationship with one of London's major ethical property developers. Without Philip, this programme may not have ever got off the ground, or would have taken far longer to achieve. His advice and guidance were invaluable to me and my team.