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Putting an organisation on the road to a new culture

The Pension Service

Alasdair led a team that defined a new culture for the radically-reshaped UK Pension Service, and put in place communication and engagement tools to help develop this new culture.

The Issues and Challenge

The Pension Service was changing – from a regionally dispersed network of 540 offices to 28 contact centres, with a plan to reduce further over ten years.

Alasdair led a team tasked with helping leaders articulate the new culture for the future organisation and what tools were needed to bring it all alive.

What we did

This team ran a series of senior level interviews and workshops with employees at all levels and, from these, a new ‘target’ culture was defined. They used a quantitative survey to measure the extent to which the current working experience was consistent with the target; then advanced analytics were used to identify the key elements that would help achieve that target.

Over a three-year period the team then focused on helping the client to bring this to life. Two examples of what they achieved are:

  1. Developing and implementing approaches to engage employees in the future organisation. This included the scripting and development of DVDs (‘Into our future’) that presented the desired ways of working five years out, and ‘Transformation Zones’ in Pension Centres, with a new look and feel, to enable employees to test new technology and provide feedback to the transformation team. They also took part in leadership and management conferences, and the design of a country-wide recognition event, ‘Thanks to You’, broadcast to all Pension Centres, with celebratory events hosted by board members in four locations.
  1. Equipping the change makers in the Transformation Directorate: 250 people were responsible for driving the transformation and it was clear that they needed bespoke help and support to help them drive through the required changes. A ‘capability framework’ was developed, drawing on Professional Skills for Government and Department of Work and Pensions (DWP) competencies. The objective was when these people were successful, and therefore seeking their next challenge, they would be able to share what they had learned, how they had developed and therefore what they had to offer to a future employer – Civil Service or not. The support around this included self-assessment, personal development planning, coaching, ‘practice and build’ sessions and more.

What we achieved

The key to success in this programme was having a small core team, bringing in others with specific skills, as and when required, from external agencies and specialists through to other practice areas.

The transformation programme achieved the targets set by government, and prepared the organisation for its next major challenge, a merger.

The proof of success came from statistics that linked survey results to business measures such as engagement, absenteeism, productivity, customer take-up and satisfaction. For example, one DWP staff survey result, “My performance has improved as a result of skills I have developed in the last 12 months”, rose by 14% in the Transformation Directorate.

Clare Broadbent
Global CEO / Cedar

A smart new identity for our future

Cedar has always been on a constant evolutionary path – embracing change with enthusiasm is something that is part of who we are. Our updated brand identity is part of that evolution. I am particularly pleased that we will be bringing our long-held values to the fore. They unite ‘Cedar people’ and are the very core of not just what we do, but how we do it.

Mark Freed
Head of PGM Market Development / Anglo American

Philip worked closely with my team for over 6 months, bringing important skills to the party. He created a suite of communication mechanisms and materials that have put us in a much stronger position.

We can now make the best of a series of important partnerships and keep a wide range of people up-to-date on developments in the PGM marketplace and Anglo American PGM's contributions and successes.

Karmen Bennett
Director, Board and Council Relations / CGIAR System Organization

Delivering complex change

Helen and the Sculpt team have 25+ years of experience delivering complex change in organisations. This was an important factor in selecting them to work with us. Sculpt’s expertise, support and collaborative approach enabled us to deliver a project of vital strategic importance to CGIAR in a dynamic and complex environment

Martyn Melvin
Director of Human Resources

Retaining great talent

We were able to tap into real experience that made the project work extremely smoothly and, by being independent, the results were seen as objective and impartial, which gave them added credibility with directors and employees alike. We respected Alasdair’s input and yet it was still very much a company-led initiative which made it a powerful combination for carrying out effective change at a critical time for the business.

David Benfield
Change Director, UN Food & Agriculture Organisation

Helping deliver our mission

Helen is clearly goal-focused and motivated by what actually makes a difference, and this has manifested itself in visible improvements within our organisation. The progress Helen has helped us to make is testament to her values, determination and ability to influence - to make things happen

James Baggott
Corporate Marketing Manager / Travelex Outsourcing

Distinct identities within one cohesive group

From producing our global guidelines to everyday strategic marketing communications, Stuart has continuously delivered insight and creativity

Martin Pratt
Chief Operating Officer

From old to new – seamlessly

The Triland Metals re-brand was approached both pragmatically and creatively. Stuart’s ability to deliver on all stages of the re-brand, from logo creation to website design was particularly impressive in managing a seamless transition from old to new.

Romain Debarre
Managing Director, SBC Energy Institute

Our brand reputation brought to life

From the start, Stuart demonstrated a complete grasp of our marketing needs. He carefully established a look and feel for our publications and implemented the new design across our entire suite of Energy FactBooks.

Charlie McKinnon
Transformation Director

On the road to a new culture

Working with Alasdair’s team on the visualisation of our target culture was key to eliciting from us, as directors, a commonly understood and agreed future culture. This enabled us to apply the right tactics going forward with our Transformation Programme. This approach has been both insightful and enjoyable and enabled us to describe, in much richer detail, our ideas and aspirations for the future.

Malcolm Padley
Director of Communications

New values and behaviours brought to life

The findings were crystal clear and helped us define the way forward: three core values and a set of recommendations for engaging staff with them. We are now working with the team to engage leaders, managers and colleagues in our vision and values. We received high quality advice, excellent project management and on time and on budget delivery.

Heather Wagoner
Director of Internal Communication

Short line in here

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Anne Tutwiler
Director General

Short line in here

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Susan Kelly
Head of Internal Engagement

Helping us bring plant potential to life!

Philip worked closely with me and my team to establish the awards programme – from core principles to the entry procedure, judging process and awards ceremony. He was able to span strategy and detailed implementation with ease and was a valuable consulting member of my team over a number of years. The awards are now a key part of Syngenta's internal engagement programme and have played an important role in recognising outstanding performance by teams around the world.

The Central Marketing Team
Marketing

BP’s promise and values brought alive

Testimonial to go in here. Testimonial to go in here. Testimonial to go in here. Testimonial to go in here. Testimonial to go in here. Testimonial to go in here. Testimonial to go in here. Testimonial to go in here. Testimonial to go in here. Testimonial to go in here.

Helmut Sachdev
Global Marketing Director

Fresh energy revived our brand

Testimonial to go in here. Testimonial to go in here. Testimonial to go in here. Testimonial to go in here. Testimonial to go in here. Testimonial to go in here. Testimonial to go in here. Testimonial to go in here. Testimonial to go in here. Testimonial to go in here.

John Mathers
Chief Executive

Design for good

Philip provided his time pro bono to help develop this important new programme for Design Council. Initially he led and guided the internal team, bringing in outside experts to assist us when needed. Later on, he helped us develop a suite of promotional materials and to form a special working relationship with one of London's major ethical property developers. Without Philip, this programme may not have ever got off the ground, or would have taken far longer to achieve. His advice and guidance were invaluable to me and my team.

Walter Koren
Director General

A powerful transformation!

Philip has worked with us over many years as our principal branding and communications consultant. He has worked closely with many of my team members both in Vienna and around the world across positioning, naming, identity creation, corporate identity guidelines, a Brand Book and an International Marketing Guide. In particular, he has helped us discover what is truly special and distinctive about Austrian business and then helped us bring this alive through a comprehensive storytelling programme. He has been equally effective at strategic and detailed implementation level. Our organisation has been transformed through his advice and guidance, and we now see Philip as a friend and part of our team, rather than an external consultant.

More stories like this...

RentokilCreating new group-wide values and behaviours for Rentokil, then devising an inventive communications programme to embed them inside the organisation and promote them externally.
UN Food and Agriculture OrganisationPlaying a significant role in helping the FAO deliver their mission to eradicate world hunger.
EvotecCreating a survey tool to identify a wide range of HR issues that needed to be addressed, to improve retention and engagement levels amongst highly qualified staff.
Advantage AustriaWe took Advantage Austria from a poorly defined positioning to one of considerable strength, where they are now recognised as one of the top Trade Promotion Organisations in the world.
AirtelBoth clarity and a new energy were brought to India’s largest telecoms company, helping ensure its future growth and expansion.
BBCEnabling the BBC to respond to harsh public criticism of its ‘culture of fear’, to create a roadmap for culture change and to launch the BBC’s first internal communication campaign aimed specifically at changing behaviours.
Design CouncilWe created ‘Active by Design’ for the Design Council – a significant initiative in the fight against the growing obesity epidemic in the UK.

Contact:

Philip:+44(0)7885 424423

philip@sculptadvisors.com

.

Helen:+44(0)7967 057796

helen@sculptadvisors.com
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