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A smart new identity for our future

Cedar has always been on a constant evolutionary path – embracing change with enthusiasm is something that is part of who we are. Our updated brand identity is part of that evolution. I am particularly pleased that we will be bringing our long-held values to the fore. They unite ‘Cedar people’ and are the very core of not just what we do, but how we do it.

Philip worked closely with my team for over 6 months, bringing important skills to the party. He created a suite of communication mechanisms and materials that have put us in a much stronger position.

We can now make the best of a series of important partnerships and keep a wide range of people up-to-date on developments in the PGM marketplace and Anglo American PGM’s contributions and successes.

Delivering complex change

Helen and the Sculpt team have 25+ years of experience delivering complex change in organisations. This was an important factor in selecting them to work with us. Sculpt’s expertise, support and collaborative approach enabled us to deliver a project of vital strategic importance to CGIAR in a dynamic and complex environment

Retaining great talent

We were able to tap into real experience that made the project work extremely smoothly and, by being independent, the results were seen as objective and impartial, which gave them added credibility with directors and employees alike. We respected Alasdair’s input and yet it was still very much a company-led initiative which made it a powerful combination for carrying out effective change at a critical time for the business.

Helping deliver our mission

Helen is clearly goal-focused and motivated by what actually makes a difference, and this has manifested itself in visible improvements within our organisation. The progress Helen has helped us to make is testament to her values, determination and ability to influence – to make things happen

From old to new – seamlessly

The Triland Metals re-brand was approached both pragmatically and creatively. Stuart’s ability to deliver on all stages of the re-brand, from logo creation to website design was particularly impressive in managing a seamless transition from old to new.

Our brand reputation brought to life

From the start, Stuart demonstrated a complete grasp of our marketing needs. He carefully established a look and feel for our publications and implemented the new design across our entire suite of Energy FactBooks.

On the road to a new culture

Working with Alasdair’s team on the visualisation of our target culture was key to eliciting from us, as directors, a commonly understood and agreed future culture. This enabled us to apply the right tactics going forward with our Transformation Programme. This approach has been both insightful and enjoyable and enabled us to describe, in much richer detail, our ideas and aspirations for the future.

New values and behaviours brought to life

The findings were crystal clear and helped us define the way forward: three core values and a set of recommendations for engaging staff with them. We are now working with the team to engage leaders, managers and colleagues in our vision and values. We received high quality advice, excellent project management and on time and on budget delivery.